WORK EXPERIENCE

Kohl’s Department Stores, June 2010—Present

Social Media Copywriter, Digital Promotional Merchandising Coordinator

Write creative copy to tell stories about brands and products in the Kohl’s voice and align with strategic goals across various social channels including Facebook, Twitter, Instagram, YouTube and Pinterest. Wrote engaging headlines and copy for digital, direct mail, internal and corporate communications, email, and mobile. Created versioned copy for all company personalization initiatives utilizing data and customer insights

What Would Kate Do?, January 2015—Present

Blogger/Contributor

Conceptualize and write articles on Kate Middleton’s style (yes, guilty pleasure). First article chosen to be featured on StyleList network

Pacific Prime, March 2013—January 2015

Freelance Writer

Developed content for four blogs on topics such as health, food, travel, community interest, and beauty

AmeriCorps NCCC, 2008

Media Representative, Assistant Team Leader

Created and distributed press releases to generate media exposure, performed over 1800 hours of service in the Northeastern and Gulf regions with a team of ten people over ten months

Cazarin Web Group, 2007

Maple Grove, MN

Copywriting/Advertising Intern

Wrote copy for client consumer-facing websites, researching and implementing SEO terms, generated weekly summaries of site traffic and key word success to clients

Hoffman York, 2006

Milwaukee, WI

Public Relations Intern

Collaborated with intern team to develop the public relations portion of a campaign, edited and sent press releases to statewide media outlets, compiled advertising values for press clippings

EDUCATION

University of Minnesota, Twin Cities and Fundación Ortega y Gasset, Toledo, Spain

Bachelor of Arts in Journalism and Mass Communication and Spanish Studies

Honors Division, GPA 3.75

SKILLS

Microsoft Office, InDesign, Photoshop, Blue Martini, eDesk, ATG, WordPress, press releases, AP style

VOLUNTEER WORK

2015-2016 Communications Chair for Milwaukee chapter of Habitat Young Professionals

Active with Milwaukee Habitat for Humanity, including 2014 mission trip to El Salvador